Intimissimi is the most important brand of the italian Calzedonia company, specializing in bras and other lingerie. The bra itself, celebrating 100 years of its modern existence (patented in 1914 in USA), became the most important and basic garment of every woman, yet it has been proved that even up to now so many women are still wearing the wrong size. Starring the charming and beautiful hungarian model Barbara Palvin, the new Intimissimi campaign is in search for the perfect bra, extending their range of sizes. Shot in the spacious and lofty Lone Hotel in Croatia, director Matthias Zentner transformed the creative idea of the Apart Collective agency into a seductive and sensual symphony, a metaphorical search light-footedly carried out by our heroin for the perfect size room. The minimalism and serenity of the interior compliments the beauty and sensuality of the model. Her confident and seductive way of undressing, her provocative smile teases the camera to follow her on her way through the corridors. The camera observes and follows her at every turn, in sync with her moves, charmed by her glance. Enchanted by the cover sound of Bobby Vinton's "Blue Velvet" together with Barbara we finally reach that perfect room, representing the perfect size crowned with her perfect smile. Again, the bell chimes from the hotel reception. Barbara smiles, acknowledging another woman has found her key to the secret world of Intimissimi. The commercial is on air since May 2013 in Italy, Austria, Czech Republic, Greece, Hungary, Italy, Poland, Portugal, Russia, Slovakia, Slovenia and Spain. Additionally, check out the making off as well as the Intimssimi behind-the-scenes album on Pinterest: http://pinterest.com/intimissimi/the-size-room/ CREDITS: Client: Calzedonia S.p.A; Agency: Apart Collective, Milano, Italy; Agency Creative Director: Andrea Mineo; Agency Art Director: Davide Mosconi; Production Company: Filmmaster, Italy; Talent/Model: Babara Palvin; Director: Matthias Zentner; DOP: Torsten Lippstock; Executive Producer: Giorgio Marino; Producer: Nicole Lord; Service Production: Paktmedia; Service Producer: Diego Zanco; Art Director Set: Andrea Faini, Katja Soltes; Make Up: Lorenzo Zavatta; Hair Stylist: Noelia Corral; Post: velvet mediendesign GmbH; Post Producer: Oliver Loessl, Andreas Rothenaicher; Editor: Jochen Kraus; Flame Artist: Sylvie Roessler; 3D Artist: Leif Petersen; Music: Bobby Vinton: Blue Velvet - Velvet Mediendesign full lingerie try on haul video